Our campaign aims to have 5 strategic elements that when operating in conjunction will cater to the increase of both sales and awareness for the MUV Stroller product line and Baby Trend brand.
Please note that each element can be produced as a standalone item, but when operating together as a package will generate the strongest outcome paired with tangible analytic results.
Jordan Freda Company will work with Baby Trend to build an original, highly optimised E-Commerce website built around the "Shopify" platform for easy administration and performance tracking.
Building a lifestyle brand is of absolute importance. It establishes personal connection with the consumer and encourages organic discussions that build continuos brand affinity.
Establishing photography which appeals to your demographic is key in motivating consumers and building a lifestyle driven image.
We will arrange a few locations for a lifestyle photo shoot as well as having professional photo support during our brand/product video shoot.
We will craft a brand and product video entirely unique to Muv. This video will give prospective consumers a high-level look at core product features in an entertaining format that captures and holds their attention!
Additional to our product video we will also generate various edits of shorter durations for use on YouTube TruView and other online "Pre-roll" video ad sites. These additional edits give Baby Trend the ability to establish even further awareness and reach more audience.
Banner advertisements are great for attracting new prospective customers to your site whilst also increasing your search engine and SEO rankings.
Utilizing our photographic, video, and preexisting product photography we will generate 8-12 captivating banner ads which correspond to the brand image.
We will conduct an in-depth survey to build strategic data to enlist the most effective placements for customer conversions.
We will utilise our distribution and e-commerce ad management team to maintain, improve, and transmit all content to the eyes of eager consumers.
All of our distribution plans include full-time management and dynamic optimisations to deliver increasingly better results. Each month we will delver detailed and easy to read reports on the 3rd of each month.
Website / E-commerce Development - $12,000
Lifestyle Product Photography Shoot - $3,500
Brand/Product Video for MUV Stroller - $30,000
(8-12) Banner Advertisements - $1,500
*below are our suggested entry level prices for distribution. We recommend working within these prices for a minimum of 90 days before deciding to raise/lower the spend. You'll be amazed what you learn about your online consumer within 90 days of ad circulation!
Video Distribution & management: $1,800/mo
Banner Distribution & management - $3,600/mo
PPC Text Ad Distribution & management - $1,000/mo
The creative process is where we determine the visual future and identity of MUV and the Baby Trend brand!
Once approved our creative team begins the creative development process and will publish several concept ideas ("treatments") HERE for your review.
Then we move to product and making our combined visions come to life!
Thanks for your consideration.
Jordan Freda Company.