Yim credits Freda's creative direction and powerful brand and video content in helping him sell his second startup (Chatterfly) to Plum District one year prior to the inception and incorporation of Breathometer.
As the idea of Breathometer grew Jordan helped formulate a media strategy which included an initial teaser video entitled "Breathometer - Are You Sober?", as well as a brand video for the company's indiegogo campaign, ("Breathometer - The World's First Smartphone Breathalyzer") which secured Breathometer a healthy $147,000.00 within 48 hours of it's launch.
Freda's team is also responsible for the creation of the brand's logo as well as the initial concept design and inspiration for the design of the physical Breathometer device.
Jordan Freda & Jordan Freda Company have an ongoing role as a creative media agency for Breathometer.
Breathometer is a Mark Cuban Company.